When it is a consignment store’s mission to bring its shoppers a “Nordstrom” experience with a resale twist, you know that it is worth a look! Sweeet Repeeet Consignment works with women who overhaul their wardrobes but do not want to throw out their nice clothes. Selling them via the consignment process makes them money and offers room in the closet. For buyers, this is a great opportunity to get gorgeous gently used clothes at a discounted price. What is there not to love?
Spread Your Message 365 Days a Year!
When the consignment store’s management team decided that it was time to add mobile marketing to its advertising plan, it contacted the professionals at Starfish Signs & Graphics. We discussed the options associated with vehicle graphics for clothing consignment stores in San Clemente, CA, and worked out a few sketches. We took the company’s impressive black van and added a replica of the store’s awning design to the bottom portion. The name displays on the sides and back.
Contact information and a niche explanation round out the side displays. On the back, the company also shows off the website address and social media platform icons, which let prospective shoppers connect with the business online. The overall appearance of the vehicle is sophisticated but approachable. It sets the ideal tone for an upscale consignment business that caters to women. What makes this approach work is a simple combination of style elements.
Important Elements of Vehicle Graphics
- Color. Not only is the black color an ideal backdrop for the message, but it also mimics the look of the storefront’s appearance. Doing so creates instant recognition among consumers who researched the business online.
- Font. The font selection, too, is identical to that selected for the storefront. The black and white combination underscores the creation of name recognition, which of course enhances the consumer’s overall opinion of the clothing store.
- Add-ons. Social media icons are considered an optional add-on. That said, they make a business much more approachable to the consumer. When these icons invite to online interaction, the shopper quickly becomes part of the action and doing business with the store is a foregone conclusion.
If you are thinking of adding vehicle wraps for your clothing boutique in San Clemente, CA, the add-ons have the power to make or break your presentation. In addition to social media icons, consider the use of QR (quick response) code decals. They allow consumers to visit a landing page you have set up with your website to support special deals and offers as well as seasonal products.
Of course, this type of vehicle graphics package is not reserved just for clothing stores. In fact, companies in all types of niches benefit from this kind of display. Whether you sell clothes, books, cakes or plumbing fixtures, a vehicle lettering and graphics package, or a full wrap, has the power to get you attention and identify you as a major player in your niche. Getting started is a snap. Contact our graphic artists with your ideas and see them come to life in our sketches. We handle the rest.