The Benefits of Exterior Signage For Your Business

Whether you’re running a professional firm, a retail business, or a large enterprise, finding a suitable advertising space is in your business’s best interest. For this reason, every business is fighting for advertising space.

In today’s dynamic market, shoppers will quickly forget you if you don’t brand your business properly. Everyone is busy with other important aspects of their lives. Therefore, consumers have many things demanding their attention.

If you want people to remember your business, consider investing in exterior signage. There are many benefits of outdoor signs. Some of these benefits include:

It Helps Customers Identify Your Company

One of the most basic usages of exterior business signs is to identify a business. Business signs play an essential role in helping your customers know your locations. That’s because they are like address plates.

For this reason, it’s essential to create big outdoor signage for easier identification. Putting your business’s contact and address information online is not enough; you also need to tell customers where to find you using outdoor signage.

It Helps in Branding Your Business

The best way to create a long-lasting impression and an image of your business in consumers’ minds is through branding. This way, they will have an idea of what your business represents, who you are as a business, and, more importantly, the products and services you sell.

Thanks to today’s digitization, branding is one of the essential aspects of any marketing strategy. For this reason, exterior business signage will help you better promote your brand.

Signage is part of visual advertising. Thus, it creates a more recognizable persona for your business than other methods of marketing.

It Has a Psychological Impact on Customers

Humans are generally visual beings, and sight is one of the most important senses in our bodies. According to research, online content with relatable images receives 94% more views and engagement than plain text content. This statistic shows the importance of visual advertising in attracting customers.

For example, if you think about a big corporation such as Apple, Mercedes, and McDonald’s, it’s easy to picture their brand’s logo. You may also visually picture their brand’s colors.

Brands don’t just use any colors. Instead, they take their time to select the right colors and use them to provoke a psychological and emotional response from the consumer.

The red color represents anger and excitement, while purple is royal, and blue represents calmness. Therefore, when businesses use exterior signage, they can evoke a psychological response from existing and potential clients using their company colors and logos.

It’s a Cost-Effective Marketing Tactic

Today, many companies opt for a variety of traditional and physical advertising methods. 

Exterior signage is a cost-effective method of advertising.  Building signs are usually permanent, in that they do not need to be replaced with seasonal campaigns.  Subliminally, they convey stability and permanence, and when well done, they also add architectural interest.  An excellent, well-designed sign will help you elicit emotions and feelings in your target audience the second they see it. 

It’s an Effective Way of Communicating With Your Clients

The best signage will act as a communication tool between you and your customers. It works the same way branding does. It offers immediate communication about your business’s location.

A well-designed sign outside your commercial or retail location emphasizes the visual significance it offers your potential clients. As a result, most businesses opt for exterior custom signs that draw a customer’s attention. This way, they can impact the client’s purchasing decision.

Signage will effectively communicate a message to the customers. It also makes them engage with your company. When looking for the perfect signage for your company, ensure you keep this in mind.

It Reflects Your Business’s Quality

Your exterior signage’s design, visual effect, and legibility directly represent how consumers see your business. It also represents the quality of your products and services. Branding is the only business marketing strategy that helps consumers recognize the company’s unique image and style.

Whether the customer agrees that your products and services are good or bad is subjective. Most customers believe that the quality of your signage is directly correlated to the quality of your work. This is a classic case of customers judging you by the cover.

When in business, it is essential to put your customers first. Thus, giving the customer the impression that your business is of high quality and your products are unmatched is the primary goal—you’ll increase your sales by attracting more customers.

Attractive Signage Gives You a Competitive Edge

A great sign will set you apart from competitors and other businesses in your industry. According to research, customers are more likely to choose a company with high-quality signage. This is because consumers believe that high-quality signage shows a higher level of competency and professionalism.

On the other hand, low-quality signs show incompetence and lack of skill. So having better-looking signage than your competitors gives you a competitive advantage. It is also significantly valuable to your business. That’s because it invokes the emotions of trust and loyalty in your customers, especially when choosing between you and your competitors.

It Encourages Impulse Buying in Customers

Perhaps one of the best benefits of signage is that it invokes impulse buying among the customers.

Most consumers purchase a product because of their feelings and emotions towards the brand. Because signage invokes feelings of trust, your target customers will believe that your products are of superior quality. Thus, they will make a purchase.

When clients see your signage, they may be more inclined to hop into your business premises and make a purchase.

Are You Ready to Get Exterior Signage for Your Business?

At Starfish Signs and Graphics, we work with many different brands and businesses to help them attract more customers with unique and visually appealing exterior signage.

We are a sign company that offers customized signage solutions to brands across Southern California. Contact us today, and we will help you stand out with custom-made exterior signage for your company.