Exterior signs for rebranding in South Orange County

What Role Do Signs Play in the Rebranding Process?

Rebranding is an art as well as a science. In simplest terms, the process refers to the display of the visual change of a company’s known signage in a manner that hints at a change in the internal workings as well. Companies change their logos and sometimes their names in the process. In some cases, the changes are subtle and …