Are you familiar with the difference that truck lettering for San Clemente, CA, businesses can make? Although you probably already know that the display of graphics and lettering greatly enhances the success of a company, you may not be aware just how these products change the ways that consumers perceive the business.
Power Through Visuals
There are three distinct effects that the addition of lettering can have on the consumer.
- Establish an impression of authority. Even if the customer does not know anything about your company, the presence of well-designed truck lettering establishes you as a thought leader in your niche when compared to other businesses that do not market in this manner.
- Hint at longevity through success. To the passersby, the presence of your mobile marketing message hints at success. It also hints at longevity. After all, your business would not invest in this product if you were hurting financially or unsure of your future within the trade.
- Create a professional image. Choosing to display truck lettering in and around San Clemente creates a professional image. Since some of your competitors have already opted to go this route, a failure to follow suit would identify you as being less professional than those businesses.
Lettering can be as ornate or simple as you would like it to be. When we worked with Sweeet Repeeet, the company selected the use of an elaborate lettering design that is in keeping with the look of the lettering on the exterior sign.
In contrast, the J.D. McDonald Construction Company opted for the display of a simple design that nevertheless stands out because of the truck’s light backdrop.
Adding Logo Graphics to the Mix
Fryman Management displays not just the company’s name with a combination of standard and bolded lettering but also shows off its logo for the creation of brand awareness.
Paneless Windows did something similar but added colors to the mix. The red and blue color combination stands out against the gray color of the truck’s tailgate. Make your graphics pop – even if they consist solely of black lettering and logo style elements – with a colorful backdrop.
For Family Assistance Ministries, the yellow backdrop is the ideal color to make the black lettering stand out.
Going for the Gusto with Niche Graphics
The next step is the clever use of colorful graphics that hint at your company’s reputation or bespeak your niche. For example, the Doubletree Hotel is famous for its chocolate chip cookies that are part of the guest welcome. In addition to employing lettering to make the vehicles stand out, this company opted for a large display of a cookie that takes up portions of the side and back. You bet that this look is prominent!
McCormack Roofing added a colorful mix of designs that hint at various weather patterns affecting your roof. This design catches the eye and creates a need. It causes the consumer to question the state of disrepair of a roof. If there is a need for assistance, McCormack’s information is readily available.
We hope that these examples inspire you to think outside the box for your vehicle vinyl lettering aka truck lettering in San Clemente, CA, too. Contact the pros at Starfish Signs & Graphics to learn more.