In the world of business where speed, efficiency, cost and return are the all-to-often echoed anthems of the work day, creativity and imagination are frequently neglected and are left to stagnate in the shadowy corners of the office. Creativity, though, is a powerful tool when utilized properly and can be combined with efficiency to create a process, service or product that sets you apart from your competition.
Here at Starfish Signs and Graphics, we strive to keep our culture creative in order to craft better, more unique products and to foster an environment where we approach a problem from a variety of angles. In keeping with this ethos, the team at Starfish includes all-star designers that each brings their own unique skills, identity and aesthetics to the table, making our products truly one-of-a-kind. Let’s get to know the graphic design team at Starfish – Paul Martinez, Louis Tigh and Nicole McEvilly – a little bit better to understand how this trifecta operates coolly and calmly to accomplish tons of really great design work.
- The anchor of the graphic design team here at Starfish is Paul Martinez, a graphical guru who we sometimes refer to as “Darth Vector” in reference in his ability to wield the power of design. However, Paul’s extensive skill set by no means ends at the computer screen. He is also in the in-house master of the digital printer, a senior tactician in coordinating large printing projects and an expert installer, all in one. Paul’s level of commitment to creating awesome signs can be summed up with one quick sentence: “I LOVE TO CREATE SIGNS!!!”
- Louis Tigh approaches graphics from a different angle, primarily focusing on making sure the website and accompanying social media pages have uniform graphics and branding. He uses his years of experience in web design to solve graphic problems from a user-interface perspective. Louis’ favorite quote in reference to design comes from the late French author, Antoine de Saint-Exupery: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
- Last but not least, the latest addition to the Starfish design team is Nicole McEvilly. Nicole, whose graphic intelligence is grounded in photography, is our brand strategist and a visual storyteller. “I believe good design is not just about making things look pretty, but telling the customers story that incorporates not only what they do but who they are.” Nature serves as a major inspiration for Nicole as she spends her free time hiking, snowboarding and generally enjoying the outdoors.
While many things have been said about the graphic design team here at Starfish, like having a white car is a prerequisite to officially be part of the team, one thing is certain: there is something very special about the dynamic produced from this group of creative individuals and their ability to collaborate has given Starfish a world-class reputation for great design. Come experience for yourself the quality of graphic design that Starfish Signs and Graphics offers by contacting us today to see what ideas we can offer for your sign or graphic design project today!