Did you know customers make split-second judgments about your business based on your signage? It’s true. Before they ever set foot in your business–or walk right on by– they have already formed a first impression. And once they are in your business, they continue to form opinions about your business depending on whether your signage is helpful in wayfinding, providing …
Lobby signs are sometimes called ‘Impact Signs’ because of their importance in setting an initial tone for clients, guests, and employees. Effective lobby signs can create a feel of professionalism, competence, creativity, or whatever you want to convey to your visitors as they first enter your space. And although the initial perceptions are taking place on a subliminal level, they …
Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before. What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …
One of the first steps to success that a new businesses needs to take is posting a sign to tell the world they are open. But what may seem like a simple process takes considerable planning– and not just in the design of the sign itself, but in obtaining a permit to install the sign in the first place. Securing …
Signage at medical facilities is key to making everything run smoothly. It may be easy to overlook, because effective medical signage works so intuitively that you might not even notice it. But when you consider the factors that drive the function of many medical facilities—emergencies and urgent situations that involve rushing to get patients and personnel to the appropriate places; …
In any business that has a warehouse, a major key to profitability is making sure the warehouse runs as efficiently and as safely as possible. This means keeping it organized, free from accidents, up to code, and easy to navigate, for the warehouse staff or visitors. A valuable tool for keeping your warehouse running safely and smoothly is signage. There …
Form and function are often at odds in office design. Should you use your wall space to make your office look beautiful and welcoming, with signage, graphics or wall decoration? Or should you use your wall space to enable collaboration and creativity by putting up a dry erase whiteboard? This problem is now solved for you: with custom-designed glass whiteboards, …
For the vast majority of California cities, a sign permit is required for most permanent and temporary signs, whether the signs are illuminated or not. Either the city’s Sign Ordinance or the specific commercial or retail building’s Sign Program will provide the governing regulations for the signs. What is a Sign Program Sometimes called a Master Sign Program, a Sign …
Your sign is a very valuable tool for helping customers find, visit, and remember your business. According to a study by Signs.com, 35% of people who pass by your business wouldn’t know you existed without your sign. And the same report notes that sales revenue increases by an average of 7-15% when adding a larger storefront wall sign or a …
Lobby signs are more than just signs—they’re a first impression. The first thing a customer or client or even an employee notices when entering your business is your lobby sign. That’s why it’s so important to make the most of your lobby sign. A well-crafted lobby sign faithfully represents your brand, and it can speak to your company’s quality of …