Various business surveys indicate that having signs can directly impact sales. Enhancing the visibility of signage or focusing on sign design may improve sales by up to 10%. Whereas poor signage, or a lack of signage, may prevent potential customers from entering the business at all. The results of these surveys prove one thing: business signage is important. Keep reading this article …
In the United States, there are currently over three million active small businesses with over four million just in California. These rates make standing out from your competitors more important than ever. So how do you stand alone in your niche? One unique way is to use sign marketing. The rapid spike in online marketing has caused sign marketing to …
There are dozens of business sign types that you can use to attract more customers and direct them to pertinent information and assistance. Business signs are a wise investment capable of increasing brand awareness by nearly 50% and purchases by roughly 30%. Customer experience and loyalty also increase just by adding a business sign. Not sure which business sign …
Did you know that the first signs of marketing were a cave painting in 4200 B.C.? Marketing has evolved in many ways, from traditional media, such as signs and billboards, to social media and blogs. Along the way, businesses have gotten creative with business sign ideas to capture the attention of potential customers. Continue reading below, and we will guide …
Glass whiteboards, also known as glass writing boards, have taken up more and more of the whiteboard market as time has gone on. As this shift accelerated, so did the requests for larger sizes of whiteboards. These transitions are due largely to the inherent advantages of glass whiteboards, specifically with an eye to their appropriateness for executive offices and boardrooms. …
Environmental graphic design embraces a variety of design types. Many industries play a role in environmental graphic design, including the graphic design industry, the architectural industry, the interior design industry, and sometimes even landscaping and industrial design. Environmental graphics can be used to assist in wayfinding, communicating identity, communicating information, and shaping the visual aesthetic of a business. In our …
A great way to make your business stand out from the competition is with a well-placed, architecturally crafted monument sign. Monument signs are often at ground level and constructed from largely durable materials that match the architecture around them, such as brick, stone, or other forms of masonry. In this month’s article, we will explore some of the benefits of …
Do you know what public restrooms have a lot of? Signs! (What were you thinking?) All jokes aside, one of the most important things you can do when creating spaces within your business is to add the appropriate signage–places like restrooms have a variety of sign needs that must be met in order for your clients to confidently navigate your …
The Americans with Disabilities Act has been in effect for nearly twenty years, and yet still some of the signage demands of the act can be overlooked in public spaces. If you purchase a new space or build, it is likely that your inspector will check for ADA compliance. However, if you buy a building that predates the ADA (anything …
Wherever there is water, there should be signs to promote policies and safety. Although laws can vary regarding the requirements of pool signs, it’s a largely universal expectation that some sort of signage must be posted. Starfish Signs wants the best for our clients, and sometimes that means minimizing the risk of harmful incidents at your place of business or …