It takes an average of six impressions before hungry shoppers become aware of your restaurant’s brand. If they’re not seeing your brand around Southern California, they might not realize your restaurant exists. Instead, consider using signs for restaurants in Southern California to boost your branding.
Restaurant signs can help you generate more awareness for your business. Then, you can draw more people to your restaurant and boost sales.
On the fence? Here are four ways signs can help your Southern California restaurant. After reading this guide, you can make a more informed choice for your business.
Get ready to cook up a storm! Read on to learn more.
1. Boost Brand Awareness and Visibility
People won’t flock to your Southern California restaurant if they don’t know you exist. Creating signs for your restaurant can boost your visibility. As more people see your brand, they’ll become more aware of what you can offer.
More people might decide to give your restaurant a try as a result.
As you generate more foot traffic into your restaurant, you can build a buzz. People can talk about your restaurant online or snap photos of your food. As they share those photos on social media and tag your business, you can gain more brand awareness.
It all starts with an eye-catching sign design.
Before you start creating restaurant signs, it’s important to develop a distinct, stand-out brand. Your brand will set you apart from other restaurants in the area. It can help you generate even more brand awareness.
In time, brand awareness can become brand recognition. People will remember seeing your commercial signs the next time they’re hungry. They’ll recall the eye-catching, tempting imagery on your signs and head toward your restaurant.
Consistency is Key
Developing a distinct brand for your restaurant can help ensure brand consistency, too. Your brand should include a logo, color palette, and font styles.
A distinct color can improve brand recognition by up to 80%. Meanwhile, brand consistency across all platforms can increase revenue by up to 23%.
In fact, consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than others.
Meanwhile, nearly 60% of people prefer to shop from brands they trust. You can’t build brand trust if people don’t realize you exist.
With commercial signs, you can boost awareness, recognition, and trust. As people continue choosing your restaurant, trust can become loyalty.
You can retain long-time restaurant patrons, generate repeat sales, and keep growing your business!
2. Reach Your Target Audience
Are you trying to target a specific audience? Maybe you want to focus on high schoolers and college students who have money to spend. Perhaps you’re more interested in a high-class clientele.
Either way, creating signs for restaurants in Southern California can help you reach your target audience.
You can develop signs that speak to your ideal customers. Focusing on your ideal customers can save you time and energy. Otherwise, people might realize you don’t offer the cuisine or atmosphere they’re interested in.
They could turn away, feeling disappointed and frustrated.
Instead, create signs that speak to your target audience. Personalization can help you attract more customers. Red can communicate urgency or stimulate someone’s appetite. Yellow can suggest happiness.
McDonald’s uses both colors to draw busy parents and hungry children to their restaurants.
Meanwhile, food brands like Whole Foods, Publix, and Tropicana use green to communicate growth and health.
You can leverage similar emotions in your restaurant signs.
3. Remain Competitive
People might confuse your restaurant with another if you don’t have signage. Remember, they might not even realize your restaurant exists. Restaurant signs can help you remain competitive.
You can use your branding to stand out from the competition. Meanwhile, you can draw people to your restaurant before they ever hear about your competitors.
Either way, you can remain competitive in a saturated industry and start growing your business.
4. Boost Your ROI
Restaurant signs are a cost-effective form of marketing. You won’t have to blow through your budget to attract people to your restaurant. Instead, you can spend that money on your business.
As you start attracting more people to your restaurant, your ROI will rise.
Sign Right Up: 4 Benefits of Using Signs for Restaurants in Southern California
People deserve to hear all about your restaurant. By using signs for restaurants in Southern California, you can boost awareness and more. As people flock to your restaurant, you can improve your ROI and remain competitive, too.
Ready to design eye-catching restaurant signs for your business? We’re here to help.
Request a free consultation today to get started.