Did you know that the first signs of marketing were a cave painting in 4200 B.C.? Marketing has evolved in many ways, from traditional media, such as signs and billboards, to social media and blogs. Along the way, businesses have gotten creative with business sign ideas to capture the attention of potential customers.
Continue reading below, and we will guide you through several business sign ideas for your company.
Various Types of Business Signs
There are many types of signs where you can advertise your business. You want to make sure that you convey your business name, product, or service. Additionally, you also want to be sure to display how to contact you or your store through the sign.
Below, we will walk you through some of the common types of signage that businesses use to attract customers.
1. Exterior Signs
To signify that the building is your company or store, you can get a sign that displays your business name. Additionally, you can also get creative and include your logo if you’d like.
2. Wall and Window Signs
You can use wall or window signs to show your company’s mission, hours, or general store information. Furthermore, you can also promote a sale or special event to draw customers to come in and sign up or check out your business.
3. Interior Signs
After you’ve drawn a customer into your location, you can provide signs in your store or office that help guide them. For example, there is usually a sign with a map at a shopping mall that shows where customers can easily find each store.
4. Vehicle Advertising
You can use bumper stickers or large magnets to promote your business in a car. Additionally, you can also turn your vehicle into a mobile billboard and paint it with your logo on one side and product or service information on the other.
You can make it as fun as you want, and it will make your business stand out from your competition. According to the Outdoor Advertising Association of America, 95% of Americans are reached through car advertising, both the driver and passengers.
Starfish Signs and Graphics has these types of sign options and more. They will not only help you with graphics but can also help you decide which types of signs are best for your business. Check out their full list of signage types here.
Creative Business Sign Ideas
When creating a sign, you want to make sure it has great visibility, is readable with its font, and uses a color that attracts customers.
However, one of the most important things you want to consider is your messaging. You want to be catchy, but also provide a call to action and convey your brand identity. For some business sign inspiration, check out these 20 innovative sign ideas.
Get Started on Your Sign Today with Starfish Signs and Graphics
Now that you have an idea of the different business sign types, you can determine which one your business needs to help attract potential customers. Additionally, make sure the sign displays your brand identity and includes your company name and a call to action
Start brainstorming business sign ideas or contact Starfish Signs and Graphics today to learn more about our services and how we can help your business.